About the Roundtable

Customer experience management is a fundamental component of customer-first strategy because it demonstrates a clear investment in customer needs and makes them feel valued to stay with your brand, despite turbulent environment.

Join us in the discussion around relevance and ways to deliver superior customer experience consistently and learn how to design a highly personalized marketing strategy through integrating modern marketing tools & technologies across various channels such as email, social media, blogs, etc.

Speakers

Boniface Noronha

Head - Marketing & Digital,
Axis Mutual Fund

Madhukar Uniyal

Director, Solution Engineering,
Oracle

Prasad Pimple

Vice President - Ecommerce and Digital Marketing,
HDFC Life

Prithvi Raj

Strategic Media Client Leader,
Nielsen Media - South Asia (Moderator)

Rohan Arora

Head of Marketing,
Bausch + Lomb

Shakti Upadhyay

Head - Marketing & PR,
Kia Motors

Uma Talreja

Chief Marketing and Chief Customer Officer,
Shoppers Stop

Agenda

    16:00 – 16:05 Hrs
Introduction by IAMAI
    16:05 – 16:20 Hrs
Fireside Chat on 'Personalisation and Customer Loyalty'
    16:20 – 17:10 Hrs
Panel Discussion by Industry Leaders
    17:10 – 17:20 Hrs
Question & Answers
    17:20 – 17:30 Hrs
Presentation and Closing note

About the Series

The behaviour of today’s consumers is taking a drastic shift in terms of changes in their priorities and preferences, budget allocation, and it is impacting their short and long-term expenditure and purchase decisions. The uncertainty of the environment has made these shifts more volatile than ever.

Therefore, to manage the changing consumer preference & expectations for keeping the recessionary trends at bay; business planning, today, requires much smarter and effective business strategies based on a highly efficient real-time data analysis and their seamless and quick implementation.

In such a scenario, data-driven marketing powered by new-age tools & techniques and services become critical to understand, assess, and service the customers. Data-driven organizations are more likely to acquire customers, retain customers, and be lucrative as a result.

IAMAI brings a series of 3 roundtables with Oracle to evangelize the need to design a blueprint for personalized marketing excellence, outpace the change with real-time experience and provide frictionless services for better customer engagement visibility throughout sectors and businesses.

Who will Attend?

CMOs, CDMOs, VP/AVP Marketing

Sr. Marketing Manager, Marketing Manager,

Digital Marketing Manager

Contact Us