About the Roundtable
Introduction by IAMAI
Fireside Chat on 'Personalisation and Customer Loyalty'
Panel Discussion by Industry Leaders
Question & Answers
Presentation and Closing note
About the Series
The behaviour of today’s consumers is taking a drastic shift in terms of changes in their priorities and preferences, budget allocation, and it is impacting their short and long-term expenditure and purchase decisions. The uncertainty of the environment has made these shifts more volatile than ever.
Therefore, to manage the changing consumer preference & expectations for keeping the recessionary trends at bay; business planning, today, requires much smarter and effective business strategies based on a highly efficient real-time data analysis and their seamless and quick implementation.
In such a scenario, data-driven marketing powered by new-age tools & techniques and services become critical to understand, assess, and service the customers. Data-driven organizations are more likely to acquire customers, retain customers, and be lucrative as a result.
IAMAI brings a series of 3 roundtables with Oracle to evangelize the need to design a blueprint for personalized marketing excellence, outpace the change with real-time experience and provide frictionless services for better customer engagement visibility throughout sectors and businesses.