Digital has changed the underlying architecture of how a banking, financial services and insurance (BFSI) institution can operate and serve its customers. The COVID-19 pandemic has further accelerated this change and technological disruption in the BFSI world – creating new consumer expectations, a whole new competitive landscape and new opportunities.
“Let’s go phygital” is the new age mantra. It is about using the magic of digital across physical and digital channels, across operations and the very way an organization in this industry manages its business. By going phygital, a company can serve its customers better at lower costs, and the “phygital” way is a reality today
Increase operational efficiency
Improve asset productivity
Reduce operational cost of customer acquisition through improved KYC and CPV
Deliver improved customer experience with true location-based POD
Increase revenues channels and customer targetting through location powered advertising