The average business loses about 20 percent of its customers annually simply by failing to attend to customer relationships. In some industries this leakage is as high as 80 percent. Numerous times a business encounters lack of the relevant, target specific and usage-based metrics of the campaign initiated, leading to a blocked stream of communication, ability to take the right decisions, tweak or change the approach.
It’s time we learn how to convert a one-time consumer into a future brand advocate to spread the word and no more a one-time user by deep diving into the intricacies of marketing metrics, data analytics, micro-data focusing and performance mapping to create constant re-engagements which is focused on recapturing and retention.
Dinesh AroraAngel Broking
Divya DixitALT Balaji
Manish AgarwalKotak Mahindra Bank
Zubin DubashShemaroo Entertainment
AppsFlyer’s technology is found on 98 percent of the world’s smartphones, making it the global leader in mobile attribution and marketing analytics. Data-driven marketers trust AppsFlyer for independent measurement solutions and innovative tools to grow and protect their mobile business. AppsFlyer’s platform processes billions of mobile actions every day, empowering marketers and developers to maximize the return on their marketing investments. With Facebook, Google, Twitter, Pinterest, Snap Inc., Tencent and 4,500+ other integrated partners, and clients including HBO, Waze, Alibaba, Skyscanner, Activision and 12,000+ leading brands worldwide, AppsFlyer has 15 global offices to support marketers everywhere. To learn more, visit www.appsflyer.com