A robust roundtable discussion jointly organized by IAMAI and Oracle to face the future of data driven marketing and provide solutions backed by unique facts and success stories to help businesses narrate their own. Today’s consumers want personalized customer experiences, contextually relevant and consistent across offline and online channels or devices, and that too - seamlessly. Two thirds of all consumers regularly use more than one channel to make purchases and the average consumer makes on an average 9.5 visits to a retailer’s site. The solution lies at the intersection to provide full scale and holistic customer experience at higher resolution across messaging, web, mobile and applications. ‘Future of data driven marketing – truly data driven and orchestrated’ is aimed at helping brands to embrace the power of data in delivering equitable returns.