Future of data
driven marketing

Truly Data Driven and Orchestrated

08th Aug '19
Taj - M.G. Road

1330 hrs Onwards

09th Aug '19

1000 hrs Onwards

About the Roundtable

A robust roundtable discussion jointly organized by IAMAI and Oracle to face the future of data driven marketing and provide solutions backed by unique facts and success stories to help businesses narrate their own. Today’s consumers want personalized customer experiences, contextually relevant and consistent across offline and online channels or devices, and that too - seamlessly. Two thirds of all consumers regularly use more than one channel to make purchases and the average consumer makes on an average 9.5 visits to a retailer’s site. The solution lies at the intersection to provide full scale and holistic customer experience at higher resolution across messaging, web, mobile and applications. ‘Future of data driven marketing – truly data driven and orchestrated’ is aimed at helping brands to embrace the power of data in delivering equitable returns.

Key Discussion Points

Deciphering personalization and data-driven cross channel experiences to create holistic consumer experience for both B2C and B2B
Continuous optimization to refine digital experience and customer interaction that is statistically proven
Discovering opportunities and driving incremental revenue with automated insight capabilities
Creating an adaptive and personalized individual customer lifecycle to arrive at granular insights



Who Will Attend?

  • CMOs
  • CDOs/Digital Heads
  • Director/Sr.VP/VP-Marketing
  • Sr. GM/GM-Marketing