The oldest event dedicated to all things marketing is back again with a purpose! With 16 years of experience in powering technology in India, the Internet and Mobile Association of India (IAMAI) is proud to announce its 17th Marketing Conclave, #MarketingReimagined. The COVID-19 pandemic has posed new challenges, and as industries and businesses strive to overhaul themselves in the post-pandemic era, it is time to embrace new routes, thoughts, and trends. Social distancing has become the norm, resulting in people turning to the digital platform to continue with their day-to-day operations and sustain their occupations. Going digital has become crucial for survival in any sector, be it education, healthcare, government, or services. Even traditional marketing businesses that were earlier hesitant to go the digital way are now adapting to the new normal. Key Focus Areas of MarCon 2021: Reaching out to new markets in a post-pandemic era Bringing to light the latest tools and trends in marketing Highlighting how technology goes hand in hand with marketing these days Broadening the customer base which is no longer restricted to the urban locals Re-aligning marketing strategies to match with current customer expectations   #17MarCon, staying true to the demands of the time, continues to hold its much-awaited event online running from 26th to 29th October. Now gain insights about marketing trends and future possibilities from the eminent business leaders, such as Founders, CEOs, CMOs, and Investors — all from the comfort of your home. #MarketingReimagined, a unique concept, is a meeting place for great marketing minds. Here, budding new entrepreneurs, as well as marketing veterans, can engage in dialogue with global heads, learn new strategies and tricks to take their enterprises to new heights.