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Vernacular Content Market in India
Vernacular Content Market in India
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The growth of PC and Internet penetration in India has been impressive in the past few years. However, the bulk of this growth has mostly been in urban India thereby widening the gap between rural and urban India in terms of adoption of Information and Communication Technologies (ICT). Considering this divide, the report examines aspects of localisation and regional content provided over the Internet. The premise this report attempts to evaluate is that the traditional media (i.e. television) adoption rates increased once the content offered was more regional in nature, a similar spurt in usage can be expected once the digital media such as the Internet provides localized and regional content. Upon conducting primary as well as secondary research, we arrived at the following conclusions.
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