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Reports

Vernacular Content 2009
Vernacular Content 2009
2010/09/22
Rs.2 247.20
As various sets of digital trends reach masses, it becomes increasingly important to serve the users using modes of delivery they most identify with. Language is the most primary tool that weaves across our interactions. However, the digital phenomena as of now do not appear to be socially inclusive as they fail to enable the ever-prescient online or mobile content, which is in English, to the wide ranging languages that are used in our country. Consequently, majority of the population are not able to enjoy the benefits of the digital options leading to an ever increasing digital divide.
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