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Online Advertisements: 2010
Online Advertisements: 2010
Rs.2 247.20
As the number of Active Internet Users continues to surge in India (currently standing at 52 million 1 ), Internet as a medium is fast evolving not only into a compelling medium but also a highly efficient media vehicle for marketers (Source: I-Cube 2009 – IMRB’s annual syndicated study on Internet in India). This coupled with the challenges to stand out using other available media, calls for the need to source creativity and innovation with Internet as backbone.
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