Research Inner | IAMAI
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In 2001, there were approximately 7 million Internet users in India. This number has grown by 25 times in the last 12 years at a compounded rate of over 30 percent y-o-y. Today, ~40 million Indians are online every day, spending ~40-45 hours over the Internet per month. India is the second largest market for social networking giants such as Facebook and LinkedIn; 58,000 new users get connected on to a social network every day. E-commerce is shifting users from shopping in stores to shopping on the go—Chinese smartphone manufacturer Xiaomi recently sold 75,000 of its Mi3 models exclusively online in five rounds of flash sales on Flipkart, with most of the sales lasting for less than 10 seconds.
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