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Newsletter week 31 2016

IAMAI Provides Seed Fund to 2 & Mentorship to 5 App Start-ups

At the end of the first round of #AppFest 2016, apart from Prizes worth INR 5 Lacs, funding, mentorship offers and goodies from the prominent Industry members rained down upon the Winning App based start-ups. Traveljar, a story telling Mobile App was offered seed funding & Mentorship by Adatha, a Chennai based Global Mobile Advertising Platform. Ankur Singla, CEO Helpchat volunteered to mentor Tippe, another winning App from the competition. In addition, two Augmented Reality based Apps “LiveReal & Travel AR” secured mentorship from VMAX & Microsoft respectively. Facebook stepped up and declared free membership of its flagship start-up programme called FBStart for the winners. These awards were given away at the two-day final ceremony of #AppFest2016 in Benguluru which was attended by more than 700 apps developers from the city and surrounding areas. There were over 20 speakers representing brands like Google, VMAX, Facebook, Amazon, IBM, Microsoft, InMobi, NewsHunt etc, sharing their expertise and insights with the developers. The #AppFest 2016 was a culmination of the three month long app developers’ competition in 11 cities (Noida, Bengaluru, Mumbai, Mohali, Hyderabad, Pune, Ahmedabad, Indore, Chennai, Kolkata and Jaipur) conducted under IAMAI’s Mobile 10x programme. 50 apps at the conceptual level were selected from among 600 apps to be completed and presented at the #AppFest2016 in Bengaluru. For more details, please write to satyendra@iamai.in

Industry Experts Share Insights With Mobile App Developers

India is at the cusp of the app revolution with its overwhelming developers’ talent pool and increasing smartphone usage. However, for that to happen, developers would have to develop a world class app to stand out, as uninstall rates are very high. Sharing his thoughts with bussing developers, Aman Alam, Developer Advocate, Twitter said: "Gone are the days where you would build any app and hope for it to be a success just because there were very few options. You now have to build a world class app, considering as many edge cases as possible, making the app as robust and intelligent as possible, to stand out and grow. You need to be a product like that, you need to be a developer like that. Thankfully, there are tools available to help you achieve this." He was speaking at the Appfest 2016, organized by Mobile10X, an Internet and Mobile Association of India (IAMAI) initiative.  Ashay Padwal, Co- founder and Chief Product Officer, VMAX, said: "The next wave of growth in the Indian mobile apps is being driven by the increased usage of smartphones coupled with low mobile tariffs bridging the digital divide between metros, non-metros and rural areas." He said that "Users' accessing the Internet through their mobile devices has become a key driver for the growth of mobile apps." Bruce Lawson, Deputy CTO, Opera Software, addressing the developers said: "Progressive web apps combine the reach and immediacy of the web with the seamless user experience of native apps, giving a better experience to your visitors while locking no-one out, even over flaky networks or old, underpowered devices." He also advised the developers by suggesting: “Use push notification wisely. Using push notification wisely can significantly increase business.”
Industry News

AI sees increased adoption by e-commerce companies

As artificial intelligence sees increasing adoption by e-commerce companies, startups like SnapShopr, Staqu Technologies, Wazzat Labs, MadStreetDen and iLenze are experimenting with deep learning and image search technologies focused on powering fashion e-tailers to simplify catalogue search, drive customer engagement and get higher conversions. Source: The Times of India, July 20

Flipkart to invest Rs 670 crore to build payments business

Flipkart plans to invest over Rs 670 crore ($100 million) over the next three years to build an independent digital payments business, aimed at helping India's largest online retailer reduce its dependency on cash transactions. Source: The Economic Times, July 21

Almost two-third of Indian manufacturing firms to use digital technologies by 2020

Indian industrial sector is warming up to the idea of digitisation. Catching up with its global peers, 65% of manufacturing companies in the country will have high level of digitisation in five years' time as opposed to 27% at present, said a PwC report. Source: Business Standard, July 21
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