IAMAI

Unmasking the ones who made it !

Shortlisted entries

A. Digital Advertising Awards

1. Best Display Campaign

Company Name Name Of The Entry / Title of The Entry
MediaCom Communications for Procter & Gamble India No Power... No Fun...
Maxus Digital for Vodafone India Million Delights
Grey Digital for Volkswagen anything4jetta – Crazy does it!
MediaCom Communications For Procter & Gamble Unlearning to Educate...
Omnicom Media Group for Hindustan Unilever Ltd. Jammyart

2. Best Search Marketing Campaign

Company Name Name Of The Entry / Title of The Entry
Blazar Media for Jubliant Foodworks – Domino’s Pizza Online Ordering – Harnessing Internet for Sales
Optima Response for Kaya Limited Kaya Skin Clinic Search Campaign
Isobar for BMW India BMW India Search Campaign
Maxus Digital for Nokia Nokia – Guriella Warfare
Asymmetrique Communications for Welingkar Institute Asymmetrique communications

3. Best Viral Marketing Campaign

Company Name Name Of The Entry / Title of The Entry
Grey Digital for Volkswagen anything4jetta – Behind the biggest ever twitter campaign
Maxus Digital for Nokia PC Missing
Contract India for Asian Paints The Wall takes it All
Contract India for Shoppers Stop Shoppers Stop EOSS
Interface Business Solutions For Tata Docomo Tata DOCOMO : My3GLife Gets Viral

4. Best Email Marketing Campaign

Company Name Name Of The Entry / Title of The Entry
HSBC (Internal Campaign) Fixed Deposit Mobilization campaign
Digitail Management Services (Letsbuy.com) Letsbuy Mailer
HDFC Bank HDFC Bank HNW Newsletter
TV18 Home Shopping Network Best Email Marketing Campaign
Tata AIG General Insurance Wellsurance email marketing campaign

5. Best Social Media Marketing Campaign

Company Name Name Of The Entry / Title of The Entry
Interface Business Solutions for Tata DOCOMO Tata Docomo – A Million Fans Monetized
Webchutney for Makemytrip.com Responsible Traveler - Amar Prem
Madison Communications for Bharti Airtel airtel har friend zaroori
TechShastra India for Nescafe NESCAFE – Know Your Neighbours
Grey Digital for Volkswagen anything4jetta – Behind the biggest ever twitter campaign
LBi for Johnson Turning consumers into Brand Ambassadors
Omnicom Media Group for Axe Axe Angels Club
Hungama Digital Media For 7Up 7 Up LEMON PATTALAM

6. Best Mobile SMS Advertising or Marketing Campaign

Company Name Name Of The Entry / Title of The Entry
MAXUS for Titan Interactive Video SMS campaign targeting Youth
MEC for Colgate Colgate – The Night Hammer
Mahindra & Mahindra Mobile SMS Marketing Campaign
ValueFirst Messaging for State Bank of India Best Mobile SMS Advertising or Marketing Campaign
One97 Communications for Nestle Start Healthy Stay Healthy

7. Best Mobile Voice Advertising or Marketing Campaign

Company Name Name Of The Entry / Title of The Entry
Dialogue Factory - Group M for Mumbai Aids Mujhse Dosti Karoge
Webchutney for Bharat Matrimony Biwi Ho Toh Aisi (BHTA)
Ibibo Web for Mahindra & Mahindra Xylo – Karaoke Machines Now Go Mobile
Mindshare India for GlaxoSmithKline Consumer Healthcare A quick call & say goodbye to headache
ValueFirst Messaging For Web18 Software Best Mobile Voice Advertising or Marketing Campaign

8. Best Online or Mobile Game or Application Campaign

Company Name Name Of The Entry / Title of The Entry
Webchutney for Makemytrip.com Responsible Traveler – Amar Prem
MRM Worldwide for Lufthansa A380 Park & Fly
Sify Technologies Limited for Lenovo IAMAI – Interactive LIVE Match
Madison Communications for Bharti Airtel airtel har friend zaroori
Webchutney for Bharat Matrimony Biwi Ho Toh Aisi (BHTA)
Isobar for Philips India Philips groom vroom challenge
Omnicom Media Group for Hindustan Unilever Limited Axe Googly

9. Best Digital Integrated Campaign

Company Name Name Of The Entry / Title of The Entry
Digital Law & Kenneth Hum Mein Hai Hero
Lodestar UM for Coca-Cola India Inc. Coke Studio
Media2win for Tata Sky Tata Sky Mobile Access App Launch Campaign
Turner International for Glaxo SmithKline Consumer healthcare Boost '3times more stamina'
Media edge cia for LG electronics LG Optimus 2X

B. Website Awards

1. Best eCommerce Website

Company Name Name Of The Entry / Title of The Entry
Cleartrip Travel Services Cleartrip Travel Services
Snapdeal.com (Jasper Infotech Pvt Ltd) Snapdeal.com
Online Recharge Services rechargeitnow.com
Flipkart Flipkart.com - The Online Megastore
Itian Info Labs 91mobiles.com

2. Best Local Language Website

Company Name Name Of The Entry / Title of The Entry
KHANDBAHALE.COM Indian Language Translation
Star News Hindi Language website
Malayala Manorama Ente Naadu - My Neighbourhood
IMCL dainikbhaskar.com
Living Media India AajTak

3. Best News Content Website

Company Name Name Of The Entry / Title of The Entry
Times Internet Limited timesofindia.com
Planman Media Business & Economy
NDTV Convergence NDTV.com
Web 18, a division Network 18 Media and Investements Limited ibnlive.com
WATConsult WATBlog.com

4. Best Classified Website

Company Name Name Of The Entry / Title of The Entry
Naukri.com Naukri.com
Quikr Quikr - Best Classified site of the year
Shaadi.com Shaadi.com
Times Business Solutions Ltd. (Magic bricks) Magicbricks.com
99acres.com 99acres.com

5. Best Multiutility Website

Company Name Name Of The Entry / Title of The Entry
Sulekha.com Sulekha.com
Kinobeo Software Pvt.Ltd. (mydala ) www.mydala.com (Kinobeo Software Pvt. Ltd.)
Two55am (Quick Design Signs) www.quickdesignsigns.com
Web 18, a division Network 18 Media and Investements Limited (in.com) in.com
DeeBee Web Services Pvt Ltd (eUttaranchal ) eUttaranchal

6. Best Auto Content Website

Company Name Name Of The Entry / Title of The Entry
CarWale CarWale
Girnarsoft Automobile Pvt Ltd - car dekho (delhi) www.cardekho.com
Interactive Avenues - Skoda Fabia Skoda Fabia
Hungama Digital Media for Mahindra & Mahindra Mahindra & Mahindra
Module One India Ltd. (www.driveinside.com) www.driveinside.com

7. Best Travel Website

Company Name Name Of The Entry / Title of The Entry
Pilani Soft Labs (Redbus) redBus
Yatra Online Yatra Online
Trip Advisor Best Travel Website
Jet Airways Jetairways.com
MakeMyTrip.com MakeMyTrip.com

8. Best Financial Website

Company Name Name Of The Entry / Title of The Entry
ICICI Prudential Life Insurance www.iciciprulife.com - Best Financial Services Website
Citibank India Citibank India Website
Web 18, a division Network 18 Media and Investements Limited (MoneyControl ) Web 18 - moneycontrol.com
Fidelity Worldwide Investment Fidelity India
Times Internet Limited (economictimes.com) economictimes.com

9. Best Corporate Website

Company Name Name Of The Entry / Title of The Entry
Interface Business Solutions for Tata Docomo Tata DOCOMO - Do the New
Grey Digital for Volkswagen Volkswagen Corporate Website
Mahindra & Mahindra Mahindra - corporate website
Rainsand Mediamax for Pocketfull.in POCKeT FULL
Possible Worldwide Eureka Forbes Corporate Website

C. Mobile VAS Award

1. Best Mobile Game

Company Name Name Of The Entry / Title of The Entry
ibibo Web ibibo Teen Patti on Android
MadRat Games AksharitTM
Spice Digital Limited Hang Man
Maxus India for Centre Fresh Ungli Karna Acchi Baat Hai
Turner International Chhota Bheem Cricket - Mobile Game

2. Best Mobile Music Services

Company Name Name Of The Entry / Title of The Entry
Saavn Saavn Music for Android and iPhone
Spice Digital Limited Mobile Radio
Hungama Digital Media Reliance MusicMania
Hexolabs Interactive Technologies Mobile Antakshari
Dawnsun Technologies iBoomBox Tuner & Player for iPod/iPhone

3. Best Mobile Video or TV Service

Company Name Name Of The Entry / Title of The Entry
Zenga Media ZengaTV
One97 Communications VideoPind
Shot Formats Digital Productions Video Talkies
PLANET41 MOBI-VENTURE Prayer: Tata Docomo Product
NDTV Convergence NDTV Apps

4. Best Mobile News Service

Company Name Name Of The Entry / Title of The Entry
Eterno Infotech NewsHunt
Times Internet Ltd The Times of India for iPad
NDTV Convergence NDTV Wap Site
AOL India AOL CoolAge
Getit Infoservices Getit Application - Web and SMS

5. Best Mobile Enterprise Product or Service

Company Name Name Of The Entry / Title of The Entry
VDime Innovative Works 1000Lookz
Diaspark Inc Catalog2go
ICICI Prudential Life Insurance NEO - The One And Only
Cleartrip Travel Services Cleartrip Mobile
PLANET41 MOBI-VENTURE Not Just SMS

D. Digital Payment Awards

1. Best Mobile Banking

Company Name Name Of The Entry / Title of The Entry
State Bank of India STATE BANK FREEDOM
HDFC Bank HDFC Bank Mobile Banking
Citibank India Mobile Banking
Standard Chartered Bank Breeze Mobile by Standard Chartered Bank
IndusInd Bank IndusMobile - Mobile Banking & Payments

2. Best Cashless Payment Service for eCommerce

Company Name Name Of The Entry / Title of The Entry
Avenues India CCAvenue
Itz Cash Card Itz Cash Card
atom technologies atom IVR (Voice Based Payments)
TimesofMoney Ltd Best cashless payment service for eCommerce: DirecPay
Union Bank Of India CASHLESS CAMPUS PROJECT

3. Best Digital Financial Inclusion Project

Company Name Name Of The Entry / Title of The Entry
A.P.State Minorities Finance Corporation ONLINE SCHOLARSHIP MANAGEMENT SYSTEM (OSMS)
BASIX Sub-K iTransactions BASIX Sub-K iTransactions
Nokia Mobile Payments Services Mobile money Services from Nokia Money
OBOPAY INC Obopay enabling financial inclusion in India
Yes Bank with partner Suvidhaa Infoserve Best financial service for promoting inclusive growth and poverty alleviation from urban and rural India

E. Digital Social and Economic Empowerment Awards

1. Best use of Mobile for social and economic development

Company Name Name Of The Entry / Title of The Entry
Intuit Technology Services Fasal by Intuit Labs
MID DAY MEAL AUTHORITY, U.P. Cloud Telephony and IVRS (Interactive Voice Response System) based Daily Monitoring System: A Revolutionary Approach for Monitoring Government Programmes
BASIX Sub-K iTransactions BASIX Sub-K
Vinfinet Technologies Kisan Raja - Smart Irrigation Automation Solutions using Mobile
CanvasM Technologies Saral Rozgar - Job market created for Blue collared workers through Mobile

2. Best use of Internet for social and economic development

Company Name Name Of The Entry / Title of The Entry
SAP Labs India Charitra
ONLINE SCHOLARSHIP MANAGEMENT SYSTEM (OSMS) ONLINE SCHOLARSHIP MANAGEMENT SYSTEM (OSMS)
RangDe.Org RangDe.Org
Contents Localization Contents Localization
MakeMyTrip.com Carbon Footprint Initiative

F. Special Awards

Best Startup of the Year

Company Name
Lukup Media Pvt. Ltd.
Freecharge
Vizury

Disclaimer -
Please Note that above are the shortlisted entries and not the final winners. Winners would be announced on 18th January 2012.

Request Invitaion

Sponsors

Digital Advertising Award Category Sponsor