The India Digital Awards nominees and winners are selected by members of the Jury from the best work entered through the call for entries.

Screening of Entries: The nominees and winners of the awards are selected by members of the Jury from the best work entered through the call for entries. The awardees of this coveted trophy are selected through an extensive 2 tier selection process. In the first round, jury members will independently inspect each entry and rate them based on their respective judging criteria. Those entries that do not fulfil the criteria shall be disqualified. India Digital Awards shall not be liable to give any explanation to anyone for disqualification of entries.

Round1 of Judging: Each entry will get evaluated by more than 1 jury member. Entries that get rated best through this process, are selected as nominee for the respective category and will be further evaluated by the Grand Jury.

Round 2 of Judging: In the second round, the entries selected in Round 1 Jury will be evaluated by Grand Jury. Grand Jury shall determine the winner of each category. There shall be only one winner in each category.

The India Digital Awards may recognise other worthy entries to receive special jury honour awards.

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Judging Criteria

Digital Advertising Awards

The jury shall evaluate entries based on five criteria:

• Creativity and Innovation: Jury shall focus on few elements of the campaign like content, design, technological innovation, and the unique nature of the underlying idea. It includes writing, music, and relevant use of animation, video or anything that communicates a creative marketing message.
• Execution: Jury shall focus on linking the purpose and effect between objectives, strategy and results of the campaign. Additional factors to be considered shall be effective use of resources, technology and implementation of the campaign.
• Results: Jury shall evaluate campaign on the basis of the results of the campaign based on whether the campaign achieved desired results? Was it able to reach to target audience? Or any other statistic which will help in proving the results of the campaign.
• Overall experience: An entry should demonstrate frequently may be more or less than the sum of its parts. The overall experience shall include creativity, content, structure, visual design, functionality, and interactivity.
• Strategy: An entry should demonstrate approach to the overall purpose and target audience throughout each elements of the campaign.

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Website Awards

The jury shall evaluate entries based on six criteria:

• Content: Content is the information provided on the site. It includes text, sound, animation, video or anything that communicates a sites body of knowledge. Good content should be engaging, relevant and appropriate for the audience.
• Structure and Navigation: Structure and navigation refers to the framework of a site, the organization of content, the prioritization of information, and the method in which you move through the site.
• Visual Design: Visual design is the appearance of the site. Good visual is high quality, appropriate and relevant for the audience and the message it is supporting.
• Functionality: Functionality is the use of technology on the site. Good functionality means the site works well. It loads quickly, has live links, and any new technology used is functional and relevant for the intended audience.
• Interactivity: Interactivity is the way that a site allows you to do something. Good interactivity is more than a rollover or choosing what a click on next; it allows you, as a user, to give and receive.
• Overall Experience: A site should demonstrate frequently more or less the sum of their parts, the overall experience encompasses content, structure and navigation, visual design, functionality, and interactivity, but it also includes the intangibles that make one stay or leave.

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Mobile VAS Awards

The jury shall evaluate entries based on five criteria:

• Content, Creativity, and Innovation: Jury shall focus on few elements of the entry like content, design, technological innovation, and the unique nature of the underlying idea. It includes writing, music, and relevant use of animation, video or anything that is used for the project, app or service.
• Execution: Jury shall focus on linking the purpose and effect between objectives, strategy and results of the project. Additional factors to be considered shall be effective use of resources, technology and implementation of the campaign.
• Results: Jury shall evaluate entry on the basis of the results of the project based on return on investment, benefits to individual users or to enterprises as a whole. Or any other statistic, which will help in proving the results of the campaign.
• User Interface: Ease of usage, interactivity, good quality audio and visuals, and overall user interface.
• Overall Experience: An entry should demonstrate frequently may be more or less than the sum of its parts. The overall experience shall include creativity, content, structure, visual design, functionality, ease of use and interactivity.

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Digital Payment Awards

The jury shall evaluate entries based on four criteria:

• Innovation and Uniqueness: Jury shall focus on genuine innovation in the product/service/initiative or business model to reach banked and unbanked market segments.
• Execution: Jury shall focus on linking the purpose and effect between objectives, strategy and results of the project. Additional factors to be considered shall be effective use of resources, technology and implementation of the campaign.
• Results: Jury shall evaluate entry on the basis of positive, tangible impact for the target user.
• Commercial Viability and Sustainability: Jury shall evaluate the entry based on the sustainability of the project and future potential in scaling up the project/service.

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Digital Socio and Economic Empowerment Awards

The jury shall evaluate entries based on four criteria:

• Innovation and Uniqueness: Jury shall focus on genuine innovation in the product/service/initiative or business model to reach undeserved market segments.
• Execution: Jury shall focus on linking the purpose and effect between objectives, strategy and results of the project. Additional factors to be considered shall be effective use of resources, technology and implementation of the campaign.
• Results: Jury shall evaluate entry on the basis of positive, tangible impact for the target user.
• Sustainability and Scalability: Jury shall evaluate the entry based on the sustainability of the project and future potential in scaling up the project/service.

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Best Digital Start Up of the Year

The jury shall evaluate entries based on four criteria:

• Innovation and Uniqueness: Jury shall focus on genuine innovation in the product/service/initiative or business model to reach undeserved market segments.
• Execution: Jury shall focus on linking the purpose and effect between objectives, strategy and results of the project. Additional factors to be considered shall be effective use of resources, technology and implementation of the campaign.
• Results: Jury shall evaluate entry on the basis of positive, tangible impact for the target user.
• Sustainability and Scalability: Jury shall evaluate the entry based on the sustainability of the project and future potential in scaling up the project/service.

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