As the dynamics of marketing evolve, there is an increased need for transparency between the consumer and the brand. This transparency leads to increased brand loyalty. Besides this, brand engagement too, plays an important role in customer loyalty. Therefore, brands are encouraging online communities that gives customers the opportunity to ask questions and learn how to successfully use their product or service. This roundtable will discuss how impactful improving customer experience is as well as why measuring ROI in digital is critical.
Times Internet is the largest Indian Internet Network and the digital venture of Times of India, India's largest media and entertainment group. TIL websites are among the fastest growing Web / Mobile based networks worldwide. Since its inception in 1999, Times Internet has led the Internet revolution in India and has emerged as India's foremost web entity, running diverse portals and niche websites.
It reaches over 232 million unique visitors a month who collectively account for 10.4 billion page views and 10.0 billion minutes spent across web and mobile, with businesses across news, entertainment, sports, local, ecommerce, classifieds, startup investments, local partnerships, and more. Today, it has a diversified set of 35+ digital consumer-facing businesses.