Conference on Digital Entertainment

Entertainment continues to be the most important drivers of the digital medium worldwide, especially so in India which has had a long cultural tradition of movies, music, social networking, games and other forms of entertainment in the non-digital space. Entertainment at the same time is being reshaped, redefined and consumed in heretofore unthinkable ways due to digital technology and gadgets. How much will entertainment influence the digital and how will the digital change entertainment is the focus of IAMAI's second conference on Digital Medium. The last year's conference had focussed on entertainment verticals such as movies, music, games, etc. This year the focus is on the platform or access points: movie halls, television, PCs/Laptops and the mobile device. "Adoption, innovation and convergence" is the defining theme of the conference.
09:00-09:30 hrs	Registration and Coffee
09:30-11:10 hrs	Panel Discussion 1. Entertainment From 25 Feet
Production and Distribution - Is digital fundamentally altering the structure of business? Short online movies - will it change the entertainment culture of next generation? Content developers - How to predict User behaviour/Traffic patterns and utilise the analytics from those patterns to highlight content and use such Business Intelligence for competitive advantage? How do movie production houses leverage the mobile and Web channels? How will producers and distributers ensure that consumer has the experience of entertainment at his own terms? Can digital technology help in creating more personalised movie entertainment experience for the consumers? How Bollywood will respond to a fully realized OnDemand televison, film and games universe is the latest challenge to be faced.
11:10-11:25 hrs	Tea/ Coffee break
11:25-13:05 hrs	Panel Discussion 2. Entertainment From 10 Feet
PVR, VOD, Broadband, Wireless, VoIP & Mobile and IPTV, have arrived. With arrival of Television 2.0 will television sets still be called as entertainment King of living room? Television without boundaries - will it open new areas of revenues or digital medium will eat into the existing pie of traditional medium? Can the next generation of technology within the digital home bring more content to consumers and more individual personalisation into the process? How are TV networks, Cable networks and Radio networks planning to face the potential threat posed by User Generated Media, broadband video, social networks, the blogosphere and the world of podcast? The consumer today has a hundreds of entertainment and information TV channels to choose from - from a programming, from a bundling, from advertising and from a marketing point of view. Unlimited choice TV is a total disrupter and game changer?
13:05-14:00 hrs	Lunch
14:00-15:40 hrs	Panel Discussion 3. Entertainment From 1 Foot
Is internet redefining entertainment? YouTube - MySpace - Facebook experience has revolutionized the world of entertainment, information and communications - Will these change the traditional definition of entertainment? What challenges these pose to internet and entertainment business? Online video - Will it replace TV? Innovation in Games, Game Network and Social Gaming - Will gaming revolutionise the bottom line of the entertainment industry?
15:40-15:55 hrs	TEA Break
15:55-17:35 hrs	Panel Discussion 4. Entertainment From 6 Inches
Beyond games, ringtones, is there anything else? Will mobiles remain just gadgets for entertainment on the move? Network, device, technology and content – how can all these four converge to give consumer a personalised entertainment experience? With all the unique cool and targeted features popping us everyday, every consumer niche and taste is there, from music and video entertainment, communications and search, gaming, virtual worlds, social networks, texting and blogging – how can advertising and commerce make sense out of this personalised mobile experience? What are the challenges for creating and producing content for mobile?
17:35 hrs Onwards	Networking Cocktails