IAMAI & EBAY presents National Conference on Digital Commerce
National Conference on Digital Commerce
Agenda
INAUGURAL SESSION: Building the Business Environment for Digital Commerce to Thrive
  • Reasons for the success of digital commerce across the world
  • Does India have the right set of rules, regulations and business environment for digital commerce to succeed?
  • Future trends in Digital Commerce and what draws/will draw consumers to Digital Commerce?
PANEL DISCUSSION 1: Building The Digital Commerce Ecosystem
  • Will mobile commerce live up to its promise and reshape digital commerce?
  • Role of shipping and logistics infrastructure in driving digital commerce
  • Role of strong payment gateways
  • Role of cheap and accessible Broadband in driving eCommerce penetration
PANEL DISCUSSION 2: Is eCommerce Driving Value For The Customer Today?
  • How far are digital commerce companies making a difference to online Indians?
  • Are they providing real value to consumers?
  • Are they creating enough trust among consumers?
PANEL DISCUSSION 3: How Are Brands & Manufacturers Tapping eCommerce To Enhance Distribution?
  • What opportunities does eCommerce present to brand manufacturers & OEM’s?
  • What global learning’s can brands in India use to extend their reach leveraging eCommerce in India?
  • Are big brands averse to digital commerce?
  • Are regulatory and tax regimes preventing brands from selling online?
  • Does the offline retail structure and orientation present challenges to online commerce?
  • How can brands leverage eCommerce to connect better with their consumers?
PANEL DISCUSSION 4: How Will The Development Of Electronic And Mobile Payment Channels Enhance Digital Commerce?
  • Are alternative payments India’s key to the exponential growth of digital commerce?
  • Are consumers adopting easily to alternative payment systems?
  • What are the consumer value drivers behind digital payments?
Click here to go to IAMAI Homepage