About #DigiMarCon2018

Consumers are the real decision makers and every company tries to pursue them as much as possible. Gone are those days when the messages consumers got about any products or services came from the company and consisted of only what they wanted the consumers to know. With the advent of Digital Media, consumers have the access to information any time and any where they want it. Nowadays, consumers want brands they can trust, thus, companies’ communications are personalized, relevant and tailored, keeping in mind consumers’ needs and preferences. In short, the digital era has already begun and the companies that fail to adapt the new marketing trend are at a great risk of going extinct sooner rather than later.

1

Day

8

Sessions

30

Speakers

200

Attendees

Topics For The Conference

Digital Transformation of Marketing

Social Media Marketing

Delivering Customer Experience

Cloud Computing

Content Marketing

Future of Search Marketing - Image, Voice and Video

Who Should Attend ?

Business Leaders

Senior Marketers

Senior Digital Executives

Web & Mobile Strategists

Ad. Agency Executives and their teams

Why Attend ?

  • Learn the latest in brand amplification, customer experience, social media and more.
  • Hear from the best in digital marketing, design, sales and technology.
  • Find out what your peers are doing
  • Walk away with smart strategies, actionable tactics, and real connections with the people who are shaping the future of digital marketing.

Conference Agenda

  • 08:15 – 09:45 hrs
  • Breakfast session : Coming of Age Digitally

  • As digital now permeates every part of a business, digital transformation is firmly on marketers’ agendas.

  • Join experts to know, so what does this mean for brands? Whose responsibility should it be and what does a transformation project really involve? And what challenges do businesses face when adapting people and processes to new technology and shifting to a ‘digital first’ approach?

  • 10:30 – 11:15 hrs
  • Address by Guest of Honour:
  • Debashis Sen, IAS, Additional Chief Secretary, IT & E Dept., Govt. of West Bengal
  • 11:15 – 12:15 hrs
  • From marketing to branding, communications or customer service, social media plays a central role in almost every business and organization today. However, to truly maximize the impact of social, organizations must start to apply core social pillars into their organization.

  • In this session, social media experts will share cutting-edge social media marketing strategies that you can use to grow your business online.

  • 12:20 – 13:20 hrs
  • The only reality in business is your customer’s perception! Creating genuine emotional connections with your clients and customers is the key to driving loyalty.

  • In this session experts will articulate on how using digital technology, Marketing and CX can work together to make your brand connect emotionally with customers which can become your organizations key differentiator.

  • Speakers in this session will talk on the topic of “Integrated CX in the Age of Discontent. Meeting Skyrocketing Customer Expectations through #SmarterCX”

  • Speaker:
  • Madhukar Uniyal, Sales Consulting Director, Oracle Marketing Cloud India
  • 14:00 – 14:30 hrs
  • Technology and fresh talent are mapping out the road for agencies across the globe. With client requirements constantly evolving, agencies have had to adapt technology or be left behind.

  • This session will talk about the quintessential digital agency in the modern world of technology and the role creativity plays despite the hullabaloo of tech taking over.

  • 14:35 – 15:35 hrs
  • Cloud-based digital marketing platforms help you bring the data from across touch points, like email, social, search, mobile, video, CRM, call centers, point of sale on one integrated platform so marketers can easily analyze the real-time trends and uncover actionable insights to tailor content that delivers the most relevant customer experiences.

  • In this session speakers tell you why exactly should you consider this option in your marketing strategies?

  • 15:50 – 16:50 hrs
  • “Content is king” when it comes to brand promotion, be it online or offline. Content marketing is a huge buzzword. But what does it really mean for your business? And how do you find the resources and the budget to execute a content marketing strategy today?

  • Speakers here will talk on key elements to create a content marketing strategy that can drive conversions.

  • 16:55 – 17:55 hrs
  • With the emergence of Amazon Echo, Google Home, Google lens, Amazon firefly etc. keyword searches are now being picked up from conversations, consumer locations, consumer smartphone cameras & even biometric information. Couple that with image, bar code and visual searches gaining precedence in the travel, ecommerce & fashion industry, the future of search looks way different than what the search bar has taught us.

  • This session will explore what to expect next, & how brands must be prepared to grasp this opportunity.

  • Speaker:
  • Utpal Chakraborty, EVP - Head of Artificial Intelligence, YES BANK
  • VeerChand Bothra, Chief Innovation Officer and Chief Evangelist, Netcore Solutions

  • Speakers

    Host State

    Digital Marketing Partner