About #DigiMarCon2018

Consumers are the real decision makers and every company tries to pursue them as much as possible. Gone are those days when the messages consumers got about any products or services came from the company and consisted of only what they wanted the consumers to know. With the advent of Digital Media, consumers have the access to information any time and any where they want it. Nowadays, consumers want brands they can trust, thus, companies’ communications are personalized, relevant and tailored, keeping in mind consumers’ needs and preferences. In short, the digital era has already begun and the companies that fail to adapt the new marketing trend are at a great risk of going extinct sooner rather than later.

1

Day

6

Sessions

25

Speakers

200

Attendees

Topics For The Conference

Digital Transformation of Marketing

Social Media Marketing

Delivering Customer Experience

Cloud Computing

Content Marketing

Future of Search Marketing - Image, Voice and Video

Who Should Attend ?

Business Leaders

Senior Marketers

Senior Digital Executives

Web & Mobile Strategists

Ad. Agency Executives and their teams

Why Attend ?

  • Learn the latest in brand amplification, customer experience, social media and more.
  • Hear from the best in digital marketing, design, sales and technology.
  • Find out what your peers are doing
  • Walk away with smart strategies, actionable tactics, and real connections with the people who are shaping the future of digital marketing.

Conference Agenda

  • 10:00 – 10:15 hrs
  • Address by :

  • Ramanujam Pobbisetty, Director of Enterprise Sales, ComScore
  • 10:15 – 10:35 hrs
  • Address by :

  • Madhukar Uniyal, Sales Consulting Director, Oracle Marketing Cloud, Oracle
  • 10:35 – 10:55 hrs
  • Address by Guest of Honour:

  • Debashis Sen, IAS, Additional Chief Secretary, IT & E Dept., Govt. of West Bengal
  • 11:05 - 12:05 hrs
  • How to create a meaningful brand online ?

  • From marketing to branding, communications or customer service, social media plays a central role in almost every business and organization today. However, to truly maximize the impact of social, organizations must start to apply core social pillars into their organization. In this session, social media experts will share cutting-edge social media marketing strategies that you can use to grow your business online.

  • Moderator:

  • Sourabh Gupta, Principal - Technology & Social Practice, TSMG

  • Speakers:

  • Deepak Sharma, CDO, Kotak Mahindra Bank

  • Parth Desai, Lead - E-Commerce and Digital Marketing, Honeywell

  • Siddhant Mazumdar, Head of Agency Services, Virtue

  • Vishal Agarwal, Co founder & CEO, Locobuzz
  • 12:15 – 13:15 hrs
  • Transform Customer Experience (CX ) and Evolve Marketing to Drive Growth for your organization

  • CX and a digitally evolved Marketing function in an organization – is increasingly the differentiating factor and growth lever for fast growing , rapidly scaling organizations. Join this session, for a view on how to effectively -

  • Attract, engage , convert & retain customers in today’s ever connected digital world.

  • Learn how to build your digital marketing strategy – with data at the center

  • Get a preview of the future of digital marketing – where humans and AI will work together

  • Speaker:

  • Madhukar Uniyal, Sales Consulting Director, Oracle Marketing Cloud, Oracle
  • 14:00 - 14:50 hrs
  • Welcome to the agency of the future where creativity integrates with technology
  • Technology and fresh talent are mapping out the road for agencies across the globe. With client requirements constantly evolving, agencies have had to adapt technology or be left behind. This session will talk about the quintessential digital agency in the modern world of technology and the role creativity plays despite the hullabaloo of tech taking over.

  • Moderator:

  • Neville Medhora, Head of India business, Rage Communications

  • Speakers:

  • Debarshi Chakravorti, Digital Marketing Professional, Interactive Avenues

  • Fabian Trevor Cowan, Director, Posterscope India

  • Santosh Mishra, AVP North, iProspect

  • Soham Bhagnari, Business Head, FoxyMoron

  • Srikanth Bureddy, Chief Business Officer, ValueLeaf
  • 14:55 – 15:35 hrs
  • How cloud can help you achieve your marketing goals!

  • Cloud-based digital marketing platforms help you bring the data from across touch points, like email, social, search, mobile, video, CRM, call centers, point of sale on one integrated platform so marketers can easily analyze the real-time trends and uncover actionable insights to tailor content that delivers the most relevant customer experiences. In this session speakers tell you why exactly should you consider this option in your marketing strategies?

  • Moderator:
  • Chandra Balani, Head of Business Development – East, Amazon Internet Services

  • Speaker:
  • Nihar Chakraborty, SVP & COO – East & SAARC Countries, Sify Technologies
  • 15:40 – 16:40 hrs
  • Essential elements that make your content the real ‘king’

  • “Content is king” when it comes to brand promotion, be it online or offline. Content marketing is a huge buzzword. But what does it really mean for your business? And how do you find the resources and the budget to execute a content marketing strategy today? Speakers here will talk on key elements to create a content marketing strategy that can drive conversions.

  • Speakers:

  • Azim Lalani, Business Head, Firstpost

  • Chandranshu Mishra, Project Leader, TSMG

  • Massimo Prando, 3DEXCITE - MD Asia Pacific, Dassault Systemes

  • Sowmya Iyer, Founder, DVIO Digital
  • Speakers