IAMAI is constantly working with the government, members and other stakeholders such as academia, media and consumer groups to create a sustainable digital economy in India and disseminate its benefits to the society at large. We aspire to see one billion internet users, a digital economy contributing 25% to our country’s GDP, with responsible disruption, progressive and effective regulation through co-regulation or self-regulation, and safe and open internet for all citizens in the next five years.

IAMAI is actively involved in creating an enabling policy environment for digital companies to thrive and add value to the economy and society. The primary function of the Public Policy Committee is to ensure that the policy and regulatory environment is such that digital companies can grow. Through our various submissions/recommendations to the government, IAMAI plays an active role in framing policies/regulations pertaining to the data and digital economy. Our research initiatives also help shape policy frameworks for various sectors. Data policy, FDI, taxing digital, data sharing policy, safe harbour provisions are some of the industry-wide issues evaluated by the public policy and advocacy committee. IAMAI was involved in the government consultation on the PDP Bill, IT Act Rules 2021, NPDG Framework, Consumer Protection (E-Commerce) Rules, 2020, Data Empowerment and Protection Architecture (DEPA), 2020 and other issues. Research papers released by IAMAI such as 'Building up the e-gaming ecosystem of India and the influence of smartphones', ‘GDP and Internet Penetration’, ‘Economic Implications of Cross-border Data Flows’ and ‘Digital Technology Policy for India’s USD 5 Trillion Economy’ are some of our key research initiatives. We also organise two of the largest public policy and advocacy related events of the digital sector in India: The India Digital Summit and the Global Fintech Festival.

Public Policy and Advocacy

Our key focus in this sphere is to ensure and enable a policy framework for the digital-first industry. Our public policy submissions are based on principles of equity, rationality and proportionality. All common industry-issues such as data…

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Research

We conduct research of various types: Trade numbers such as annual internet users reports and sectoral reports on e-commerce, digital entertainment, digital advertising and so on. Strategic commissioned…

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Business to Business (B2B) Events:

While we do not work on the business development of individual members, through our B2B events we do promote sector-wise businesses. These are mainly four types: large business conferences, large sectoral…

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Promotion of Start-ups

Most of the sectoral committees of IAMAI primarily comprise established start-ups. Our primary objective is to nurture start-ups by fostering a positive regulatory environment that supports their growth. We help them scale-up by connecting them…

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