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Varied Activities of Senior Citizens Online
What do Senior Netizens do Online?
More and more successful senior Indians are enjoying living life to the fullest and have adopted & adapted to the Internet Space. A new report from the Internet & Mobile Association of India takes a comprehensive look at what Senior Citizens do online, irrespective of whether retired, salaried or entrepreneurs and are termed as Senior Netizens.
For the purpose of this research study, Senior Netizens are above the age group of 61 years and are a fast growing group online. With India's Internet population poised to reach 100 million by 2007-08 from the current 38.5 million, the absolute numbers of Senior Netizens are expected to rise to 3 million by 2007-08. The percentage penetration is expected to remain the same or increase marginally from the current 2.7% to 3%.
This dipstick research was conducted by the Internet & Mobile Association of India in collaboration with Crosstab Marketing Services that surveyed 101 respondents in Dec 2005. The research was undertaken with a view to understand usage of Internet by Senior Netizens with a primary focus on understanding their activities online giving marketers a better perspective while designing their marketing and promotional programs to cater to a defined online Target Audience.