Untitled Document
E-commerce Sector Report
"The Power Shopper"
This research report titled �The Power Shopper� profiles shopping habits of users who access and visit E-Commerce website. It aims to be a resource for E-Commerce Websites and all �Enterprise� that are / will and soon enough �have to� go online in their pursuit of maximizing their revenues and brand equity via this very interactive medium. The report aims is galvanize and perk up the readers operations in the virtual world by profiling its users and their habits and informing the reader of the opportunities of displaying his wares on an unparalleled free shelf space to a global audience without the constraints of opening and closing hours.
Note from the President
A detailed report inclusive of analysis and recommendations for Online Retailers. Are Indians buying online? As per IOAI forecasted estimates below e-commerce transactions will cross the Rs 2000 mark (2006-2007) which translates into an increase of over 300% from financial year 2004-05.
Year |
2002-03 |
2003-04 |
2005-05 |
2005-06 |
2006-07 |
B2C - Rc crore |
130 |
255 |
Rs 570 |
1180 crore |
Rs 2300 |
% Growth |
|
96% |
124% |
107% |
95% |
Year |
2003-04 |
2004-05 |
2005-06 |
Average No. of Transactions per month |
207,000 |
440000 |
795000 |
% Growth |
- |
112% |
80% |
Average Transaction Value |
- |
Rs 1080 |
Rs 1100 |
The relationship between the Internet and commerce has passed its nascence. According to our estimates by IOAI, online shopping crossed Rs 430 crores to Rs 570 crores in 2004-05. The turnover is further expected to increase to Rs 1180 crores in 2005-06.
To ensure & maintain the momentum IOAI mandated a detailed study providing analysis and recommendations which will help understand 'online retailing in India' and win over customers that this medium can provide for. The report makes actionable recommendations on how online retailers can fill gaps in the online environment as well as how they can utilize unique elements of the online shopping experience to create a competitive advantage over the physical retailing world.
The Internet offers an audience that will grow to a 100 million users by 2007-08, unlimited shelf space and isn't bound by operational timings and geographical boundaries; with an opportunity to cater to country wide city markets (for consumers and suppliers alike) at a comparative miniscule cost. As clearly stated by the respondent base of this report e-commerce activities have spread across the country to the prominent 'tier-II' cities and towns which are witnessing a pick-up in online retailing activity and increased transaction values.
The research was mandated to Cross Tab Marketing Services, a pioneer in the field of Online Research. It was undertaken with the view to understand the Internet user that visited an e-commerce site, what triggered his purchase, the profile, aversions and proclivity , the shopping experience and in general the nuances of shopping online.