India has one of the youngest populations and the fourth largest Internet Population in the world with 38.5 million Online Indians today and all set to touch 100 million by 2007-08.

The Web has revolutionized matchmaking as a business and has brought affordable and convenient matchmaking to the masses as it addresses better matches, better searches, better tools and greater ease of use. It allows flexibility in finding the right partner as a simple search across multiple parameters filtering databases a service which is immediate, convenient and comprehensive.

Online Matrimonial Search Services have sky rocketed in the last 2 years and Matrimonial Websites are continuing on the path of high trajectory growth garnering Rs 58 crores in 2005-06 and expected to cross Rs 98 crores in 2006-07. There has been a surge in subscription from 4 million subscribers in 2004-05 to 5.5 million in 2005-06 to an estimated to grow to 7 million users by 2006-07. Single important reason for this growth in the last one year can be attributed to the growing social acceptance which has been fuelled by pure play Internet Companies having offline centers spread across more than 10 cities, where not so savvy consumers are aided by executives to subscribe to multiple services as well as search the existing database first hand.

To better understand the exact demographics of the online matrimonial match seekers as well as parallel online activities they do online Internet & Mobile Association (IAMAI) of India mandated a study in collaboration with Cross tab Marketing Services in March 2006 with a base of 832 respondents who seek matrimonial match online.

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