Mobile Advertising to touch INR 144 crores by 2013: IAMAI
Thu, 12 Apr 2012 - IAMAI
New Delhi, Mobile Advertising is all set to touch INR 144 crores by 2013. As of March’12, the market is pegged at INR 105 Crores, according to the findings of the 4th Digital Advertising Report jointly published by Internet and Mobile Association of India (IAMAI) and IMRB.
Mobile Ads accounted for about INR 90 Crores of the total Indian digital advertising industry in March 2011. The share of Mobile Ads has grown by 17 percent, valued at INR 105 Crores in March 2012. This is slated to reach INR 144 Crores by 2013, which will be approximately 4 percent of the total digital advertising spend.
Mobile advertisements comprises of:
• WAP / Browser Based Ads
• In-App Advertisements
• Short Messaging Services (SMS)
Figure 3 depicts the advertisements viewed on Mobile Browser or WAP forms - the largest share of mobile advertising at 75 percent. While, INR 21 Crores was spent on In-App Advertising, about INR 5 Crores was spent on SMS.
The Internet and Mobile Association of India [IAMAI] is a young and vibrant association with ambitions of representing the entire gamut of digital businesses in India. It was established in 2004 by the leading online publishers, but in the last eight years has come to effectively address the challenges facing the digital and online industry including mobile content and services, online publishing, mobile advertising, online advertising, ecommerce and mobile & digital payments among others.
Eight years after its establishment, the association is still the only professional industry body representing the online and mobile VAS industry in India.
The association is registered under the Societies Act and is a recognised charity in Maharashtra. With a membership of 120 odd Indian and MNC companies, offices in Delhi and Mumbai, the association is well placed to work towards charting a growth path for the digital industry in India.