This major conference focuses on the alternatives and opportunities for revenue growth through value added services. Addressing the critical issues to increase revenue for mobile operators and the whole value chain, this summit tackles acknowledged world class case studies, winning strategies to develop and roll out new products, business opportunities and a deeply and comprehensive networking driven agenda.
The agenda covers all VAS topics, such as SMS and MMS boosting strategies, business models for mobile marketing and advertisement, mobile payment, content products, music, games, mobile TV, entertainment, 3G services and others products available for the telecom market. Aside this opportunity analysis, the event will share the standpoints from many different players of the industry, in order to track the best experiences and highlight the successful models adopted aiming at a long-term growth for involved partners.
|
| 09:00-09:30 hrs |
Registration and Coffee |
| 09:30-10:55 hrs |
INAUGURAL SESSION: FUTURE DIRECTIONS FOR VAS IN INDIA |
| 11:15-12:30 hrs |
PANEL DISCUSSION 1: MOBILE MARKETING
|
- Future of Mobile Marketing in India
- How Can You Use Mobile Devices & Applications To Meet Business Flexibility?
- Mobile Marketing scope and the various method used other than SMS.
- Importance of search in Mobile Marketing
- LBS and Use controlled Media- The new approach to mobile Marketing
|
| 12:30-13:30 hrs |
Lunch |
| 13:30-14:45 hrs |
PANEL DISCUSSION 2: MOBILE PAYMENT – GET READY FOR THE NEXT BIG STEP |
- Will Mobile payment be the means for micro payment in future
- What are the impediments?
- Technology ahead for Mobile Payment
- Global Trends in Mobile Financial Services for unbanked and underserved
|
| 15:00-16:15 hrs |
PANEL DISCUSSION 3: VALUE ADDED SERVICES FOR ENTERPRISE |
- Enterprise Mobility: pushing line-of-business applications beyond the desktop
- What are the key the key drivers and inhibitors to Total Enterprise Mobility?
- How can a organization utilise strategic voice/data applications to achieve competitive differentiation?
|
| 16:20-17:35 hrs |
PANEL DISCUSSION 4: MOBILE ENTERTAINMENT AND INFORMATION: THE PREMIUM PRODUCT TRENDS |
Mobile phone content will play an increasing role in the lives of millions across the globe in the years ahead, as users will depend on their mobile phones to keep in touch not only with their friends but with world news, sports scores, the latest movies and music, and more
The session will discuss:
- How to generate quality and innovative content
- What are the scope of user generated content or Mobile Generated Content?
- How to ensure the quality of the content?
- Future of Mobile TV
- How to build a strong content enablement platform?
|
| 17:35 hrs |
Conference conclude |
