| 09:00-09:30 hrs |
Registration and Coffee |
| 09:30-10:55 hrs |
PANEL DISCUSSION 1: “ANALOG VS. DIGITAL: WHERE TO SPEND MARKETING BUDGETS NOW, AND WHY” |
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Sellers of traditional media tout that media such as broadcast TV allows advertisers unrivaled impact and reach, attributes that become even more valuable as media fragments. Sellers of digital media counter that pinpoint targeting and ever-improving analytics make spending more in digital the right choice.
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Session Moderator |
| 09:30-09:40 hrs |
Manish Vij, Co founder & Chief Business Officer, Smile Interactive |
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Panelists |
| 09:40-09:50 hrs |
Mahesh Murthy, Managing Director, Pinstorm Technologies |
| 09:50-10:00 hrs |
Kiran Gopinath, Chief Executive Officer, Ozone Media |
| 10:00-10:10 hrs |
Kushal Sanghvi, Managing Director, Media Contacts |
| 10:10-10:20 hrs |
Chetan Marwah, Partner & Chief Executive Officer, ISHIR Digital |
| 10:20-10:40 hrs |
Panel Discussion |
| 10:40-10:50 hrs |
Q&A Session conducted by Session Moderator |
| 10:50-10:55 hrs |
Summing up by Session Moderator |
| 10:55-11:00 hrs |
Change Over |
| 11:00-12:25 hrs |
PANEL DISCUSSION 2: NEW MEDIA TOOLS |
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The Internet was just the beginning; these days media planners are faced with a plethora of new digitally-derived media forms from podcasts to blogs, social networking to SMS, all of which need to be evaluated to see if they might meet clients needs. But how to go about it? Our panelists will help you figure that out.
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Session Moderator |
| 11:00-11:10 hrs |
P G Ponnapa, Vice President & General Manager, AOL Interactive |
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Panelists |
| 11:10-11:20 hrs |
Pearl Uppal, Director Advertising Sales, Yahoo! India |
| 11:20-11:30 hrs |
Naren Nachiappan, Managing Director, Jivox |
| 11:30-11:40 hrs |
Premlesh Machama, Head Ad Sales, Sify Ltd |
| 11:40-11:50 hrs |
Parminder Singh, Business Head - Technology & Media, Google |
| 11:50-12:10 hrs |
Panel Discussion |
| 12:10-12:20 hrs |
Q&A Session conducted by Session Moderator |
| 12:20-12:25 hrs |
Summing up by Session Moderator |
| 12:35-13:10 hrs |
Lunch |
| 13:10-14:35 hrs |
PANEL DISCUSSION 3: “HOW TO FIGHT WEB-WARINESS AND EMERGE AS A WINNER” |
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Convincing a company to spend more money in digital media is one challenge; to get it to use new media forms to break creative ground is an even bigger one. But there are those who have done it, and on this panel, we’ll hear from them-three gutsy clients who innovated not just in the media they’ve used, but in the work they’ve produced for them.
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Session Moderator |
| 13:10-13:20 hrs |
V Ramani, Vice Chairman, Connecturf Worldwide |
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Panelists |
| 13:20-13:30 hrs |
Prakash Bagri, Director – Marketing, South Asia, Intel |
| 13:30-13:40 hrs |
Gaurav Gupta, Regional Manager Asia Pacific- Retail Operations, General Motors |
| 13:40-13:50 hrs |
Tushar Vyas, Chief Marketing Officer, Sure Waves |
| 13:50-14:00 hrs |
Namrita Sehgal, Senior Manager, Trilogy |
| 14:00-14:20 hrs |
Panel Discussion |
| 14:20-14:30 hrs |
Q&A Session conducted by Session Moderator |
| 14:30-14:35 hrs |
Summing up by Session Moderator |
| 14:35-14:50 hrs |
Tea/Coffee Break |
| 14:50-16:15 hrs |
PANEL DISCUSSION 4: THE BLENDED SEARCH REVOLUTION |
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The first generation of search engines ranked pages based on the content of those pages alone -- the words on the page. The second generation increased relevancy by analyzing links. The third generation, Search 3.0, is upon us now in full force. Today’s search engines automatically blending in results from specialized or "vertical" search engines such as video search or local search. This session looks at the revolutionary change happening with blended search and how search marketers can ride the wave to success.
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Session Moderator |
| 14:50-15:00 hrs |
Shriram Adukoorie, Founder, Asklaila |
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Panelists |
| 15:00-15:10 hrs |
Vivek Bhargava, Managing Director, Communicate2 |
| 15:10-15:20 hrs |
Vinod Nambiar, Director of Global Delivery, Position2 |
| 15:20-15:30 hrs |
Milind Mody, Chief Executive Officer, eBrandz Inc |
| 15:30-15:40 hrs |
Narasimha Jayakumar, Business Head – Travel & Local, Google India |
| 15:40-16:00 hrs |
Panel Discussion |
| 16:00-16:10 hrs |
Q&A Session conducted by Session Moderator |
| 16:10-16:15 hrs |
Summing up by Session Moderator |
| 16:15-16:20 hrs |
Change Over |
| 16:20-17:45 hrs |
PANEL DISCUSSION 5: TRAFFIC TO WEBSITE AND CONVERSIONS |
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In the beginning driving traffic was necessary and sufficient, now the dynamics of business has changed driving traffic is important but not sufficient, in the competitive environment with increasing cost per acquisition as marketers there is need for better understanding of website visitors and advertisers look for conversions. This session would look at the importance of digital marketing and maximum potential realization of digital marketing with relevant examples.
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Session Moderator |
| 16:20-16:30 hrs |
K Vaitheeswaran, Co founder & Chief Operating Officer, Indiaplaza.in |
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Panelists |
| 16:30-16:40 hrs |
Anurag Gupta, Managing Director, DGM India Internet Marketing |
| 16:40-16:50 hrs |
Kashyap Vadapalli, Director – Marketing & Operations, eBay India |
| 16:50-17:00 hrs |
Bruno Goveas, Head Marketing & Product Management, Akamai Technologies |
| 17:00-17:10 hrs |
Rahul Nanda, Chief Operating Officer, Webchutney |
| 17:10-17:30 hrs |
Panel Discussion |
| 17:30-17:40 hrs |
Q&A Session conducted by Session Moderator |
| 17:40-17:45 hrs |
Summing up by Session Moderator |
| 17:45 hrs |
Conference Concludes |
