| 09:00-09:30 hrs |
Registration and Coffee |
| 09:30-10:10 hrs |
INAUGURAL SESSION |
| 10:15-11:40 hrs |
PANEL DISCUSSION 1: GENERATING USER AWARENESS FOR VAS OFFERINGS
- Whose responsibility is to market the VAS offerings: Operators, VAS Providers, Device manufacturers?
- Exploring successful strategies and innovative techniques for user education
- Understanding your customers and developing marketing campaign based on the requirements
- Best practices on VAS awareness
|
| 11:55-13:20 hrs |
PANEL DISCUSSION 2: MOBILE POSITIONING AND LOCATION BASED SERVICES
- What are the primary positioning technologies for cellular communications and how do they work?
- What are the advantages and disadvantages of various positioning methods for various types of location-based services (LBS)?
- What is Geographic Information Systems (GIS) and why is it important to positioning, location management, and LBS?
- What are the standards-based means for managing location information?
- LBS – a way to more revenue
|
| 13:20-14:05 hrs |
Lunch |
| 14:05-15:40 hrs |
PANEL DISCUSSION 3: SELL-TRANSFER-BUY-MOBILE
- Conceptualizing the usage of mobile phones in making payments in a secure and convenient manner
- Reviewing the current payment eco-system
- Identifying the value proposition for Mobile Network Operators
- Mobile Money Transfer: Can money be made available and moveable 24x7, 365 days of the year? Can mobile offer the services to send money to more than 3 billion mobile phone users across all networks and geographic locations
|
| 15:50-17:15 hrs |
PANEL DISCUSSION 4: ENTERPRISE SOLUTION AND MOBILE MARKETING
- How Can You Achieve Operational Excellence Around Service Mobility By Fully Leveraging An End-To -End Mobility Solution?
- How Can You Use Mobile Devices & Applications To Meet Business Flexibility?
- Mobile is ready for marketing. But is marketing ready for mobile?
- How to convert mobile traffic into advertising dollars
- Mobile Marketing – Ways beyond the SMS
- Scope of Mobile Web Marketing
- When will it be realistic to expect advertising revenue from mobile search?
- Mobile Viral Marketing- A new Approach to Mobile Content Advertising
|
| 17:20-18:45 hrs |
PANEL DISCUSSION 5: MOBILE ENTERTAINMENT
- What works with the India masses- Pop music or Lata Mangeshkar, Ringtones or Full song download? Can we have one content for all or we need different content for urban cities and different for rural masses?
- Is there scope for new applications such as mobile TV, mobile commerce and services beyond urban areas?
- What opportunities to reach consumers are unique to cell phones and how are entertainment companies adapting their properties?
- What does mobile mean for established TV players in the new converged environment??
- Innovative mobile content. New market niches and new marketing too
- Who will drive the mobile entertainment business: Operators, VAS Providers, Content Owners or Device manufacturers?
- Setting realistic expectations and goals for current and new VAS
|
| 18:45 hrs |
Cocktails & Dinner
|